• Search for:
    22Jul, 2022
    What is Content Consolidation and Why is it Effective for SEO?

    Over the past year, the issue of Google’s quality criterion and how it pertains to indexing has gained increasing recognition and popularity.

    A page’s and domain’s value proposition is influenced by a number of factors. However, “beneficial purpose” is a crucial idea that Google highlights in their Quality Rater Guidelines. Digital marketing agency Virginia Beach professionals recommend businesses to consider content consolidation for better SERP ranking.

    Website performance (and rankings) reductions are more frequently caused by:

    As we know, SERPs have changed and will keep on changing in the future.

    With the intention of rating several URLs for various keywords, the site has dispersed value around a certain topic across an excessive number of URLs.

    Google has talked about collapsing content, but mainly in the sense of collapsing domains or subdomains that compete for the same themes and phrases or have overlapped them.

    We can also accomplish this for papers that are contained inside a single domain by implementing the concept of brand equity and beneficial purpose to this.

    Consolidation of content is what?

    The act of combining many pieces of material, such as blog articles, publications, or landing pages created for SEO, into an unified, coherent article is known as content consolidation.

    This single, well-rounded item features a solid value proposition (and core content), as well as supplementary components that connect to related information (supporting content).

    Naturally, you will also be deleting (or updating) obsolete and inaccurate material during this process.

    This should fit in with your broader content strategy to either increase exposure at the top of the pipeline or guide users into your conversion-focused material by responding to use case queries.

    Consolidation audits need to be content-focused rather than page-type-specific.

    Moving components from blog entries onto commercial sites, for instance, is okay if it improves the commercial page’s value proposition and assists it in ranking for more pertinent search terms.

    The meaning of “quality” when it comes to content

    The most crucial elements in judging page quality are listed in a bulleted list in Section 3.1 of the Quality Rater Guidelines.

    However, the first item on this checklist is the one that most directly connects to the page’s beneficial function; this is known as the “purpose of the page.”

    Each page has a distinct function, such as disseminating knowledge or promoting a good or service. The next step is to assign that page type a page quality score.

    “Beneficial purpose” has taken on greater significance as a result of Google’s recent enhancements and updates to the SERPs, some of which appear to change or blend opposing intentions.

    When we talk about a page having a meaningful, worthwhile goal and being of good quality, we begin to describe pages as having:

    • High E-A-T levels.
    • High-caliber and enough primary content levels.
    • high quantities of relevant, assisting content

    In contrast, a page may have a clear purpose, but it will still suffer if it misses the other elements. A topic’s potential worth is diminished when it is spread out over a large number of sites since Google ranks URLs.

    Consolidation procedure

    Whether you are an eCommerce business or IT support consultant, content marketing is crucial for better SEO. 

    Your efforts to consolidate data might be guided by several data sources.

    These consist of:

    • Tools for pageviews, entries, and exits in common analytics.
    • Search Console by Google.
    • Your preferred tool for rank tracking.

    You may use this information to pinpoint probable trouble spots.

    Identify the Data

    When consolidating material, where do we begin by identifying priority URL targets?

    Google Search Console contains the finest response.

    Look for pages in coverage reports that have been listed in the omitted section as:

    • Crawled but not yet indexed
    • Duplicate page without a user-selected canonical
    • Tag Duplicate page where Google used a different canonical than the user 
    • Soft 404
    …
    22Jul, 2022
    Breaking the Myths and Misconceptions about CMMC Compliance

    The importance of cybersecurity and CMMC for dod contractors was never more paramount than it is now. Protecting sensitive state and military information from unlawful exposure is vital for the global defense and economic freedom. Whether directly or indirectly, companies that process confidential federal data have hitherto only been obliged to self-certify their awareness of applicable regulatory obligations. Self-attestation has failed in many ways, as indicated by noteworthy breaches of key government data in both the public and commercial sectors. Data breaches, ransomware attacks, and other cybercrimes have all increased in recent years.

    Because of the growth in cyberattacks on federal, state, and municipal governments, as well as private and public organizations in the United States, the Department of Defense (DoD) has required a higher level of evaluation by a third party – the CMMC. Depending on the NIST 800-171, CMMC is a single standard for establishing cybersecurity measures. The mandate is for the security of CUI and FCI across the defense industrial base at maturity 1 and 2. (DIB). Over 300,000 firms are involved in the DIB supply chain.

    While this is a positive move, there is significant uncertainty, conjecture, and gossip around CMMC accreditation. 

    The following are three frequent CMMC certification misunderstandings, with explanations to enable firms wanting CMMC certification to keep up to date on the relevant principles and practices. 

    Myth #1: DoD contractors may get ahead of the curve and be considered CMMC compliant.

    There has been a lot of misunderstanding concerning CMMC Service Providers and Assessors and misconceptions about firms that provide CMMC services. At the moment, there are no “official” CCP, CCA-1, or CCA-3 qualified assessors or assessor teachers. The CMMC-AB, however, developed a PAPIP to guarantee the program is progressing ahead in readiness for forthcoming corporate assessments. There is personnel who have been discovered, trained, and evaluated by the DoD to confirm that they fulfill the abilities and standards to be classified as “provisional.”

    These persons will be required to undertake and clear the official examinations whenever they are issued to get their assessor-level qualifications. It should be noted that being a “certified assessor” with the DoD for CMMC Level 1 and Level 3 evaluations also necessitates completing a suitability check and the suitable level at which they will be handling data.

    The DoD intended to conduct multiple trials this year, then increase the number of agreements with the CMMC DFARS provision in the year after year until it was in all deals by 2025. That being stated, the work required to achieve any level of CMMC accreditation must begin immediately.

    Myth #2: A CMMC Gap Evaluation and Preparation Services Provider Can Examine You for Prospective CMMC Certification

    This is also wrong. It would be an apparent conflict for an RPO to advise businesses seeking certification on their preparedness and then undertake the assessment. This is prohibited per the CMMC-AB guidelines.

    Myth #3: A CMMC RPO is a CMMC Third Party Assessor Organization certified by CMMC (C3PAO)

    While there has been significant curiosity and misunderstanding about this comment, it is also incorrect. A CMMC RPO cannot serve as a CMMC assessor for the same OSC. Furthermore, as a CMMC RPO, the supplier is entitled to use CMMC-AB approved logo to portray the business as familiar with the core structures of the CMMC Standard. CMMC RPOs may presently only provide recommendations, not official evaluation. Official accredited assessors have yet to receive training.

    Assessors will be essential to the acquisition ecosystem and in adopting comprehensive new cyber requirements for all 300,000 DoD contractors. While CMMC RPOs can’t provide assessment services, they are all listed on the CMMC-AB Marketplace and have agreed to follow the stringent CMMC-AB Code of Professional Conduct.

    RPOs, on the other hand, can consider becoming a C3PAO by completing the complete authorization procedure for that type of provider. Nevertheless, if they supply RPO solutions to a firm, they are not permitted to undertake a C3PAO evaluation for that same organization.…